Do Better with Less – Frugal Innovation for Sustainable Growth

Jaideep Prabhu who has co-authored international best sellers like ‘Jugaad Innovation’ and ‘Frugal Innovation’ has released his recent work, ‘Do Better with Less: Frugal Innovation for Sustainable Growth’. On this special episode for World Environment Day 2019, Prof. Prabhu (University of Cambridge) joins Girish Shivakumar to discuss more about the book which covers global companies and their frugal practices in creating a sustainable future.

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