SMA Solar sales continue slump on market conditions and competitive pricing

SMA-Its time up!

Natgrp: India should now see more aggressive pricing on inverters from SMA

Power plant sales as a percentage of total sales has increased significantly in the last 12-months reaching 38.4% of sales, compared to 23.4% in the first half of 2012 but have lower margins.
The PV inverter leader reported first-half year sales in line with previous projections at €461.5 million, down 45% from €833.7 million the same period of 2012.
The company reiterated its wide full-year sales guidance of €0.9 billion to €1.3 billion, down from 2012 sales of €1.463 billion.

Although international sales accounted for 67.4% of revenue in the first-half of 2013, SMA Solar Technology’s dependence on the shrinking German and Italian markets saw PV inverter unit sales decline 38% to 2.5GW, compared to 4GW sold in the same period a years ago.

The PV inverter leader reported first-half of year sales in line with previous…